To designed the best pillows for sleeping, we invited 2,036 testers(including back, stomach, and side sleepers) over the past years. Most of them described that the bed pillow is not only soft as clouds, but also has perfect supportive, wouldn't be flattened and keep its shape after long-term use. The firm pillow can give enough support to your heat, neck, ease shoulder, back and neck pain, reduce snoring and the number of flips while sleeping. To create a gel pillow, we adopted a honeycomb decompression hole design and the newly developed active foam, which can exhaust heat and circulate the air to achieve ventilation. The thermal characteristics of the cooling pillow and the specially added cooling gel particles can be adjusted according to the user's body temperature, cooling down, and keeping a comfortable sleep. The foam pillow won't be too flat or too thick, but comfortable mid-loft design, so it fits the golden ratio of the structure of the human body, can quickly match your personal appropriate height within 7 days due to the medium density and memory foam with slow rebound. The contour pillow is well designed to provide a cushion for the head and comfort or support for the upper spinal region while keeping the body in a horizontal positionGel Covered Cooling Memory Foam Pillow with silky soft breathable cover for all night cooling comfort Ergonimic design to fit the curvature of the spine,with open air cooling technology keeps your pillow cool all night